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How to boost sales using your IS7 eCommerce platform (e200B)


Description
In this training you learn how to use built-in features and functions to boost your sales. You learn how to address your customers and business customers needs. It is a training full of hands on tasks. The main topics are as follows:

Promotions and Campaigns
Content Management Basics
Landing Pages
Short Links and External Pages
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Content
  • Before we get started...
  • Introduction
  • Lecture 1: Intro (2 mins)
  • Promotions
  • Lecture 2: Promotions (4 mins)
  • Lecture 3: An example promotion (7 mins)
  • Lecture 4: Another promotion example (11 mins)
  • Content Management Basics
  • Lecture 5: Content Management Basics (6 mins)
  • Lecture 6: CMS: Entry points and content (6 mins)
  • Lecture 7: CMS: Hierarchy and Cardinality (2 mins)
  • Lecture 8: CMS: Use the Design View (8 mins)
  • Lecture 9: CMS: Use the Data View (4 mins)
  • Landing Pages
  • Lecture 10: Landing Pages (4 mins)
  • Lecture 11: Landing Pages: Create the Page (4 mins)
  • Lecture 12: Landing Pages: Create a Page Variant and Page Assignment (6 mins)
  • Lecture 13: Landing Pages: Create Components and Assignment to Slots (8 mins)
  • Lecture 14: Landing Pages: Test the Landing Page (3 mins)
  • Lecture 15: Landing Pages: Create a short Link for the Page (4 mins)
  • Lecture 16: Landing Pages: Upload external Pages as Files to the System (4 mins)
  • Redirect to Special Product Collections
  • Lecture 17: Redirect to special product collections (11 mins)
  • Lecture 18: Promote Products which provide a certain Feature (14 mins)
  • Course Summary
  • Course Survey
  • Other resources that are accessible to you.
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year
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